The New Face of FAST: The Power of Content, Distribution & Audiences

The television industry is evolving quickly, and so is the face of FAST. What was once merely known as free content is now becoming an integral part of the streaming ecosystem and marketers’ media mixes. In this session, you’ll hear perspectives from a variety of key industry partners about the future of FAST, from its challenges to its solutions in unlocking incremental value for advertisers and creating the best experience for viewers.

Fireside Discussion: The FAST Lane: Reshaping Sports Distribution & Monetization

As streaming continues to surge, publishers and premium brands are rethinking how they reach audiences – balancing accessibility, scale and user experience. This session will explore the strategies and innovations that are driving success beyond the sidelines and unpack the new distribution playbook that is reshaping how fans consume live sports.

Panel Discussion: From Broadcast to FAST: The Evolution of Brand Storytelling in Ad-Supported Media

The advertising industry continues to adapt to new formats, platforms, data and technology – and the ad-supported streaming world is no exception. This panel dives into how the industry is currently viewing and leveraging the evolving media ecosystem, specifically focusing on the interplay between traditional TV, cable, streaming, and FAST. We'll explore how brands, agencies, and publishers are reimagining storytelling and engagement strategies to effectively reach and captivate audiences across these diverse, ad-supported environments.

Kick off the week with FreeWheel and Little Grey Cells Club at our Monday Happy Hour, an exclusive gathering of the world’s most elite senior-level marketers on the FreeWheel Beach. Come and make valued connections with top-tier marketing leaders and ease into the 2025 Cannes Lions Festival with cocktails, canapés and a DJ until 8:30 PM.

Vive le Live with NBCUniversal and FreeWheel

From culture-shaping talent that unites brands and fans, to bold entertainment that cultivates business impact, to empowering news that informs viewers, and can't-miss sporting events that every advertiser can access, NBCUniversal is powering up its live programming this year and next to deliver unprecedented performance, reach, and opportunity. Join NBCUniversal at FreeWheel Beach for a window into the evolving role of advertising within storytelling and an immersive live experience with the beloved talent and IP that bring fans and brands closer together.

Opening Remarks

Show Begins: Vive le Live – The Ultimate Live Content Experience

Window to the World: From the 30 Rock Studios to the Croisette

Kick off your morning at Cannes with a live look into the latest news and entertainment happening on the Croisette, with Co-anchor of “TODAY” and NBC News Chief Legal Correspondent, Savannah Guthrie. Dive into the power of passion and creativity with special guest interviews including Jon M. Chu, Director, Wicked and Wicked: For Good.

Leveling the Playing Field for the World’s Biggest Moments in Sports

It’s no secret that NBCUniversal will host nearly 40% of big event viewership in 2026. From the Milan Cortina Winter Olympics to the Super Bowl LX to the NBA All-Star Weekend and the Spanish-Language FIFA World Cup, NBC Sports and Telemundo Deportes will dominate the marketplace while opening up the ecosystem for advertisers of all sizes. Hear from Host & Play-by-Play, NBC Sports, Mike Tirico as he gives a ’25/’26 sports preview alongside beloved guests from the world’s biggest sporting events including Sports Anchor & Play-by-Play, Luis Omar Tapia, and Figure Skater, Milan Olympics Hopeful, and 2025 World Champion Alysa Liu, and NBA Champion, Entrepreneur and Philanthropist, Kyle Kuzma.

The Power of Pop Culture: Turning Global Phenomenon into Business Impact

Pop culture seeks to entertain audiences of all demographics, from the buzziest movies, to the latest in music, to the 411 on celebrity news and Bravolebrities. This source of entertainment not only energizes fans within highly engaged communities, but also offers opportunities for influencers, brands, artists, podcasters, and more to capitalize on the sensation, turning global phenomenon into real business impact. Experience a sneak peek of the year in pop culture with Host & Executive Producer, “Las Culturistas Culture Awards”; Cast Member, Saturday Night Live; Emmy-nominated Comedian, Actor, and Writer, Bowen Yang and Host & Executive Producer, “Las Culturistas Culture Awards”; Comedian, Actor, and Writer, Matt Rogers, featuring Heather Gay, Cast Member, Bravo’s “Real Housewives of Salt Lake City”, Kyle Cooke, Cast Member, Bravo’s “Summer House,” and Amanda Batula, Cast Member, Bravo’s “Summer House”, as they address the power of pop culture and bold entertainment.

Behind-The-Scenes of “On Brand with Jimmy Fallon”

Get an exclusive sneak peek at one of the most anticipated competition reality series set to air Fall 2025, “On Brand with Jimmy Fallon.” Jimmy Fallon and marketing guru, Bozoma Saint John will pull back the curtain on the creative process of marketing and prove that the next great idea can come from anyone. They’ll be joined by Chief Marketing Officer of NBCUniversal Advertising & Partnerships, Josh Feldman, to explore the consumer connection to marketing and the true power of storytelling.

Closing Remarks