The FreeWheel Beach at Cannes
Plage Goéland, Boulevard de la Croisette
Monday 17 to Thursday 20 June 2024
THANK YOU
We’re thrilled so many of you could join us at the FreeWheel Beach, Cannes. We hope you had an amazing time during our eventful week with panel discussions, meetings, happy hours, and an unforgettable party. What a great way to celebrate the advances revolutionizing the industry. We hope to see you next year!
Agenda
We had compelling content sessions and discussions throughout the week, with speakers sharing invaluable insights on the industry's hottest topics.
5:00 PM
COMCAST ADVERTISING
WELCOME HAPPY HOUR
Let’s kick off our time at Cannes with refreshing cocktails and good conversation. Join Comcast Advertising for a welcome reception on the beach, where DJ Grace will be spinning up a good time.
9:00 AM
BREAKFAST AND WELCOME RECEPTION
9:30 AM - 11:00 AM
THE LIVE STREAM: TV ADVERTISING’S NEWEST FRONTIER
Live TV is having a moment. This year’s Super Bowl broke records, with over 185 million viewers worldwide. The first-ever streaming-exclusive of an NFL Wild Card game was one of the largest streaming events in history. And the upcoming Paris Summer Olympics is expected to be one of the most-watched global Games ever.
These massive live events offer unparalleled opportunity to reach consumers in more engaging ways than ever before. So how do advertisers tap into the live action as technology continues to evolve our industry? Our panels will discuss how innovation in the age of multiscreen distribution is meeting – and exceeding – the insatiable appetite for live entertainment by advertisers and viewers alike.
9:30 AM
Welcome: Thinking Like a Streamer
Opening Remarks
Mark McKee
General Manager, FreeWheel
9:40 AM
Innovation in TV Sports and Beyond
Keynote Address
Fraser Stirling
Global Chief Product Officer, Comcast and Sky
10:00 AM
The Work Behind Making Live Work for Advertisers
Panel
Live streaming “moments” with millions of concurrent viewers across hundreds of possible endpoints are accelerating the need for reliable, real-time advertising solutions. Is technology keeping pace with the speed of streaming adoption, and is programmatic advertising ready to go live at scale?
Samira Panah Bakhtiar
General Manager of Media & Entertainment, Games, and Sports, Amazon Web Services
Chandra Cirulnick
VP, Global Supply Partnerships, Yahoo
Luke Fenney
SVP, Connectivity & Ecosystem Publishers, Europe & Americas, LiveRamp
Bill Stratton
Global Head of Media, Entertainment and Advertising, Snowflake
David Dworin
Chief Product Officer, FreeWheel – Moderator
10:20 AM
Why Live Matters in a Multiscreen World
Panel
Top media executives share how the shift to streaming and multi-screen content distribution is changing how and why advertisers tap into TV’s most valuable inventory.
Thomas Bremond
Senior Vice President and General Manager, International, FreeWheel
John Halley
President, Paramount Advertising
Kelly Metz
Chief Investment Officer, OMD U.S.
Fabrice Mollier
President, Canal+ Brand Solutions
Katy Loria
U.S. Chief Revenue Officer, FreeWheel - Moderator
10:40 AM
Changing the Game for Sports Advertisers
Fireside Conversation
Kristyn Cook
Executive Vice President and Chief Agency, Sales and Marketing Officer, State Farm
Mark Marshall
Chairman, Global Advertising & Partnerships, NBCUniversal
James Rooke
President, Comcast Advertising – Moderator
12:00 PM
LUNCH
4:00 PM - 5:30 PM
THE POWER OF LIVE
Co-Hosted by NBCUniversal
You’re only live once! NBCUniversal and FreeWheel invite you to join an array of global superstars at the FreeWheel beach to hear about the power of live programming to connect people through stories – across news, entertainment and sports, all over the world.
When you go live, you transcend the screen, and have the ability to create culture, and drive effectiveness for your brand.
4:00 PM
Welcome
Opening Remarks
Mark Marshall
Chairman, Global Advertising & Partnerships, NBCUniversal
James Rooke
President, Comcast Advertising
4:10 PM
Business of Live
Panel
Can Akar
Sr. Director, Head of EMEA Marketing, Uber & Uber Eats
Mónica Gil
Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Jen Neal
Executive Vice President, Entertainment Live Events & Specials, NBCUniversal
Josh Feldman
Chief Marketing Officer, NBCUniversal Advertising & Partnerships
4:30 PM
LIVE on the Road to the Olympics
Panel
Alex Honnold
Professional Climber
Chloe Kim
Snowboarder, Olympic Gold Medalist
Patrick Ouyi
Brand Director, Le Coq Sportif
Bex Smith
Footballer & Global Executive in Sports and Business
Tony Yoka
Boxer, Olympic Gold Medalist
Zuri Hall
Television Host, American Ninja Warrior, Access Hollywood, Live from E! - Moderator
5:00 PM
Power of Live
Panel
Miguel Gurwitz
Sports Commentator, Soccer Analyst and NFL Play-by-Play, Telemundo Deportes
Zuri Hall
Correspondent, ‘Access Hollywood’; Co-Host, ‘American Ninja Warrior’
Steve Kornacki
NBC News & MSNBC Political Correspondent
Kenan Thompson
Cast Member, ‘Saturday Night Live’; Host and Executive Producer, ‘Olympic Highlights with Kevin Hart and Kenan Thompson’
Akbar Gbajabiamila
Host, ‘American Ninja Warrior’; Host, ‘Gold Zone’ on Peacock - Moderator
5:30 PM
POWER OF LIVE HAPPY HOUR
Following the afternoon programming, please join us on the beach for a cocktail reception sponsored by NBCUniversal with lively connections, refreshing cocktails, and music by DJ Jewell.
9:00 AM
BREAKFAST
10:00 AM
PRECISION MEETS SCALE:
A SPOTLIGHT ON ADDRESSABLE TV
Join Ampersand, Comcast Advertising, Cox Media, Spectrum Reach and Xumo for an exclusive industry brunch where the future of television advertising takes center stage. Discover how addressable TV has emerged as a scaled and deterministic solution amidst the complexities of a multiscreen viewing environment. This event is a must-attend for marketers and agencies looking to navigate the fragmented landscape with scale, precision and confidence.
The event will feature insightful and dynamic fireside chats and panels featuring brand and agency leaders who have successfully harnessed the power of addressable TV. These pioneers will share their experiences, showcasing how addressable TV can create impactful campaigns that resonate with audiences across various screens.
Whether you’re looking to understand the nuts and bolts of addressable technology or eager to hear success stories straight from the industry’s front lines, this brunch is your gateway to mastering the art of modern TV marketing.
10:00 AM
Welcome
Opening Remarks
Mike Dean
President, Ampersand
10:10 AM
Identity on Tap: Crafting Consumer Journeys in Addressable TV
Fireside Chat
In this fireside chat, Ampersand President Mike Dean sits with Brad Feinberg, Molson Coors AmCom VP of Media and Digital to delve into the power of addressable TV, exploring how Molson Coors is crafting personalized journeys for their consumers.
The session will crack open strategies for leveraging viewer data to meet consumers’ preferences and behaviors, ultimately enhancing connection and brand identity in a multiscreen universe.
Mike Dean
President, Ampersand
Brad Feinberg
AmCom VP of Media & Digital, Molson Coors
10:30 AM
Art & Science – How Brands and Agencies are Leveraging the Versatility of Addressable TV
Panel
This panel demystifies addressability. Experts will dissect its workings and share success stories, illustrating how precise targeting transforms viewer engagement. Learn the intricacies of this tactic and how leading brands are using it to create impactful marketing campaigns. Join us and arm yourself with the expertise to dominate addressable TV.
Diana Bojaj
CMO, Carat US
Jeff Johnson
SVP, Canvas Worldwide
Matt Spiegel
EVP, TruAudience Growth Strategy, Transunion
Pooja Midha
GM, Effectv – Moderator
11:00 AM
Closing Remarks
Jason Brown
SVP, Chief Revenue Officer, Spectrum Reach
12:00 PM
LUNCH
9:00 AM
BREAKFAST
12:00 PM
LUNCH
To wrap up the week, come chat with a FreeWheel expert one-on-one to discuss how we can best work together.
Speakers
Can Akar
Sr. Director, Head of EMEA Marketing,
Uber & Uber Eats
Samira Panah Bakhtiar
General Manager of Media & Entertainment, Games, and Sports,
Amazon Web Services
Diana Bojaj
CMO, Carat US
Thomas Bremond
Senior Vice President and General Manager, International, FreeWheel
Jason Brown
SVP, Chief Revenue Officer, Spectrum Reach
Chandra Cirulnick
VP, Global Supply Partnerships,
Yahoo
Kristyn Cook
Executive Vice President and Chief Agency, Sales and Marketing Officer,
State Farm
Mike Dean
President, Ampersand
David Dworin
Chief Product Officer,
FreeWheel
Brad Feinberg
AmCom VP of Media & Digital, Molson Coors
Josh Feldman
Chief Marketing Officer,
NBCUniversal Advertising & Partnerships
Luke Fenney
SVP, Connectivity & Ecosystem Publishers, Europe & Americas, LiveRamp
Akbar Gbajabiamila
Television Host and former NFL player, The Talk, and NBC’s
American Ninja Warrior
Mónica Gil
Chief Administrative and Marketing Officer,
NBCUniversal Telemundo Enterprises
Miguel Gurwitz
Sports Commentator,
Telemundo Deportes
Zuri Hall
Television Host, American Ninja Warrior, Access Hollywood, Live from E!
John Halley
President,
Paramount Advertising
Alex Honnold
Professional Climber
Jeff Johnson
SVP, Canvas Worldwide
Chloe Kim
Snowboarder, Olympic Gold Medalist
Steve Kornacki
National Political Correspondent,
NBC News
Katy Loria
U.S. Chief Revenue Officer, FreeWheel
Mark Marshall
Chairman, Global Advertising & Partnerships,
NBCUniversal
Mark McKee
General Manager,
FreeWheel
Kelly Metz
Chief Investment Officer,
OMD U.S.
Pooja Midha
GM, Effectv
Fabrice Mollier
President,
CANAL+ Brand Solutions
Jen Neal
Executive Vice President, Entertainment Live Events & Specials,
NBCUniversal
Patrick Ouyi
Brand Director,
Le Coq Sportif
James Rooke
President,
Comcast Advertising
Matt Spiegel
EVP, TruAudience Growth Strategy,
Transunion
Bex Smith
Footballer & Global Executive in Sports and Business
Bill Stratton
Global Head of Media, Entertainment and Advertising,
Snowflake
Fraser Stirling
Global Chief Product Officer,
Comcast and Sky
Kenan Thompson
‘Saturday Night Live’, Olympic Highlights with Kevin Hart and Kenan Thompson
Tony Yoka
Boxer, Olympic Gold Medalist